#04: Sundance Film Festival
Branding, Poster Design
For a class assignment, I was tasked with creating a new branded identity for the Sundance Film Festival. The challenge was to maintain the integrity of the original font and logo while introducing fresh elements. I approached this by deconstructing various visual components and symbols of film into geometric shapes, allowing for a modern and cohesive design that still pays homage to the festival’s original identity.
